AI Twin Casting
AI opens up new possibilities for film and advertising productions – while also raising new questions.
> How can digital twins of real models and talent be created and used? 
> What usage rights need to be agreed upon?
> How can identity, control and fair conditions be safeguarded?

Matheis Casting helps productions address these questions from the outset. We cast real models and talent for digital twins, support their creation and guide productions on their use, application and licensing. Our role goes beyond the technical implementation to include the practical and regulatory framework.
A key principle of our work is the responsible use of digital identities. Our processes are guided by the EU AI Act and relevant regulatory developments. We help productions set up clear agreements, ensure transparent arrangements for usage rights and take the interests of talent into account.

AI Casting needs more than technology.
AI is evolving at a rapid pace. This makes it all the more important to address the questions it raises before a production is already underway. A lack of knowledge and unclear usage rights can pose risks for everyone involved.That is why we see ourselves as a full-service partner. We guide clients through the entire process – from selecting the right talent and creating digital twins to their use, licensing and the responsible handling of digital identities.Our know-how is built on a year of intensive research and is continuously deepened through ongoing training and close exchange with legal experts.
Our aim is to integrate AI Twin Casting into existing casting processes in a professional, accessible and responsible way.